Published
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Category
- Development
Research Findings – WordPress as an Enterprise Web Platform
Author
Aapo Mäki
The State of Enterprise WordPress Survey 2024 highlights how large-scale organizations leverage WordPress to achieve their business objectives. For those of us who primarily use WordPress as a content management system, the results are no surprise—we are well aware of its capabilities. However, for those considering their platform options, these findings will hopefully lower the threshold for choosing WordPress even further.
Source
If the topic truly interests you, I recommend exploring the original publication. In my article, I only summarize the key points. I present the 2024 survey results, while comparative figures for 2023 can be found in the original report.
Organizations
The study examines the following types of organizations:
- High-profile brands
- Nationally or globally recognized entities
- Large corporations
The findings are based on interviews with over 100 major organizations in these categories. The interviewed entities range from Amnesty International and The Times to Princeton and the University of Liverpool.
Choosing WordPress
Nearly all interviewed organizations considered WordPress’s extensibility, functionality, and scalability as critical selection criteria.
What Roles Do Decision-Makers Hold?
- 41%: IT
- 26%: Marketing
- 12%: Board or Executive Team
- 11%: Content Creators
- 7%: Unknown
- 2%: Finance
- 1%: Product Department
Key Selection Criteria
- Cost: 12% not important, 49% moderately important, 40% very important
- Functionality: 4% not important, 21% moderately important, 75% very important
- Open Source: 32% not important, 43% moderately important, 25% very important
- Scalability: 13% not important, 53% moderately important, 34% very important
- Extensibility: 4% not important, 65% moderately important, 31% very important
- Usability: 9% not important, 59% moderately important, 32% very important
- Performance: 9% not important, 47% moderately important, 44% very important
- Multilingual Capabilities: 60% not important, 22% moderately important, 18% very important
- Multisite Features: 54% not important, 22% moderately important, 25% very important
For a comparison with 2023, see the full survey report.
Cost And Maintenance
Average Cost of Design and Development?
In 2024, organizations responded to the budget question as follows:
- 40%: Less than $50,000
- 12%: $50,000 – $100,000
- 10%: $100,000 – $250,000
- 6%: $250,000 – $500,000
- 4%: $500,000 – $1 million
- 4%: Over $1 million
- 24%: Don’t know
Does That Contain Maintenance?
- 38%: Yes
- 62%: No
What is your opinion on the ROI (return on investment) of your WordPress site?
- 37%: Good
- 35%: Excellent
- 16%: Don’t know
- 12%: Poor
WordPress usage
What do you primarily use WordPress for?
- 23%: Publishing news
- 18%: Creating content
- 18%: DIY creation of pages/landing pages
- 15%: Publishing blogs
- 14%: Updating existing content
- 12%: Selling products/services online
Do you use WordPress as a Headless CMS?
- 75%: No
- 16%: Yes
- 9%: I don’t know
How often do you use WordPress?
- 65%: Daily
- 18%: Weekly
- 12%: Monthly
- 6%: Less frequently
Are there integrations in your WordPress?
- 23%: Marketing technology
- 17%: Payment integrations
- 15%: Single Sign-On
- 15%: CRM
- 14%: Translation tools
- 12%: A/B testing tools
- 4%: No integrations
And most importantly: would you recommend WordPress to other enterprise-level organizations?
0 = no, 10 = absolutely.
0: 5%
1: 3%
2: 5%
3: 8%
4: 5%
5: 8%
6: 9%
7: 10%
8: 13%
9: 13%
10: 23%
