Jumbo.fi
The New Website And Intranet of Jumbo, Finland’s Largest Shopping Centre

Shopping centre Jumbo and entertainment centre Flamingo merged to become Jumbo. We designed and developed a new website and intranet for Jumbo. The service package is intended to serve as Jumbo’s primary channel for marketing communications and information sharing.

According to analytics, over 80% of visits to Jumbo’s website are made using a smartphone. The user interface was therefore designed following a mobile-first approach.



Project in brief
Implemented with WordPress and its Gutenberg editor, the online service provides Jumbo with versatile tools for purposes such as campaigns.
Website
We brought Jumbo and Flamingo together online. The main user group of the new website consists of customers who primarily visit the site to find information about the shopping centre’s stores and services.
Intranet
Store representatives use the intranet tools to update the Jumbo.fi website with, for example, their basic business information, opening hours, lunch menus and special offers.
Design
The new visual identity for Jumbo, designed by marketing agency N2, is fresh and colourful. We designed and implemented a user-friendly interface that communicates the brand’s atmosphere in an approachable and easy-to-use way.
“What shall we do?” functionality
In addition to search functions for stores and services, we created a “What shall we do?” path that offers users suggestions for shops and services based on their preferences and needs.
Integrations
We worked closely with Praecom, the company responsible for the shopping centre’s digital guide screens and floor plans. The screens and the website are integrated so that the website’s content can be accessed within the shopping centre via digital displays and touchscreens. Likewise, the centre’s maps are smoothly accessible through the website.
Care and maintenance
Maintenance of the website and intranet is provided through our Care service. Monthly maintenance includes version and security updates for the WordPress publishing system and its external plugins. The service also includes customer support and guidance, as well as daily backups.



Our team
Strategy and service design
Aapo Mäki
Mikko Erola
Design
Annika Ryan
Development
Jani Martikainen
Tuomo Räisänen
Project management
Mikko Erola
Care
Josefiina Leppinen
Miikka Mäkelä
Laura Pekkanen