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S-rengas.fi

S-Ryhmä’s Digital Marketplace for Tire Business

Client

S-Ryhmä

Deliveries

  • Care
  • Design
  • Development
  • Integration
  • Service Design
  • Strategy
  • UX/UI Design
  • WordPress
  • WordPress CMS

We designed and implemented Autoliike Nystedt’s and S-Ryhmä’s new S-Rengas online store. The partnership started excellently with the project and continues under our Care service. The online store is user-friendly, feels high-quality, and works reliably and securely.

Five locations, three services, and dozens of use cases.

What we did?

The purpose of the e-commerce platform is to advance S-Ryhmä’s business

We designed and implemented the service from strategic planning to ongoing Care. The web store sells tires from the largest manufacturers. In addition, the web service and five locations integrate four different services, which customers can use together or separately:

  • Tire storage in a tire hotel
  • Tire mounting on rims
  • Installation of new tires on the vehicle
  • Tire change

Key features of the service include:

Website

A tire and tire service e-commerce platform where shopping is easy, fast, and convenient. We also handle the maintenance and continuous development of the e-commerce site.

Design

The user interface was designed based on dozens of different use cases. The focus of the interface is primarily on the products and services offered.

Tire Selector

The user-friendly tire selector helps customers find the right tires for their vehicle. When purchasing is easy, sales follow.

Integrations

The online store sells a variety of products and services, utilizing several different systems in the implementation. We carried out integrations through which data is transferred from one system to another.

Goals

  • Ease and speed of purchasing
  • Visual appearance in line with Autoliike Nystedt and S-Ryhmä’s brands
  • Agile content management
  • Seamless integration of various backend systems
  • High-performance and secure technical solution

Solutions

  • User-friendly tire selector for finding the right tires
  • Primary color: S-Ryhmä’s green, with clear imagery style from Autoliike Nystedt
  • Content creation and management with WordPress CMS
  • Tire information and booking management implemented through Compilator’s DäckData system
  • E-commerce built in S-Ryhmä’s server environment

Our team

  1. Strategy

    Aapo Mäki

  2. Design

    Ernesti Niemi

  3. Development

    Mikko Hytönen

    Laura Pekkanen

  4. Project Management

    Aapo Mäki

  5. Care

    Josefiina Leppinen

    Miikka Mäkelä

    Mikko Hytönen