Enhancing Huoneistokeskus’s Digital Customer Experience

We executed the revamp holistically. Through collaborative definition and design workshops, user experience and interface design, software development, integration implementation, and rigorous testing, we launched Finland’s best real estate brokerage platform.

Since its launch, we have continued to maintain the service. Simultaneously, we analyze goal achievement with the help of comprehensive analytics monitoring. The platform’s performance, user behavior, and conversions are closely tracked and studied. Using this data, we continuously enhance the service to make it even more successful.

”The outcome exceeded our expectations. We are fortunate to have found a partner with whom we can continue the development of the site in the future.”

Marina Salenius, Business Director, Huoneistokeskus

The massive website has been implemented using the WordPress CMS. It includes numerous custom content types, dozens of content blocks, versatile functionalities, and tailored search features:

• Property Search
• Office Location Search
• Agent Search

Huoneistokeskus manages information about thousands of properties for sale, as well as office locations and agents in other systems. This data is seamlessly integrated into the website via integrations. In the other direction, data such as contact information is sent directly to agents from the website.

Solutions for Different User Groups

The primary target groups of the service are home buyers and sellers. In addition, the website is used by companies and Huoneistokeskus’ own staff, primarily agents.

Home buyers are served with high-quality content, such as a home buyer’s guide. When a user decides to search for properties for sale by Huoneistokeskus, the property search intuitively assists them. Properties for sale are presented in an eye-catching and clear manner.

When a user decides to submit a contact request, the agent’s contact information and contact form are immediately available. The information from the form is immediately sent to the agent, ensuring seamless communication, allowing agents to quickly respond to potential customer inquiries.

For home sellers, the website features an agent search, office location search, price test, and online appointment booking calendar. The goal is to lower the threshold for contact and assist the customer even before reaching out.

The purpose of the website is to create a feeling for the home seller that selling their property through Huoneistokeskus is a smooth process. Key aspects include modernity and reliability in property brokering and caring for the customer.

”Into’s professionals knew how to challenge and guide us in just the right balance, resulting in a website that addresses both consumer and business needs.”

Eija Miehola, Marketing Manager, Huoneistokeskus