Laakaritilmanrajoja.fi

Doctors Without Borders (MSF) – New Tools for Digital Communications and Fundraising

Client

Lääkärit Ilman Rajoja

Visit

Deliveries

Accessibility
Care
Data and analytics
Design
Development
Integration
Service Design
WordPress

Doctors Without Borders (Médecins Sans Frontières, MSF) is an international humanitarian organisation specialising in medical aid. For 50 years, the organisation has provided healthcare to victims of armed conflicts, epidemics and natural disasters, as well as to those without access to medical services. We supported the Finnish branch of MSF in redesigning their website. The website is the organisation’s single most important tool for marketing communications, information sharing and fundraising.

**© Nuria Lopez Torres** (Médecins Sans Frontières Finland)

The primary purpose of the Médecins Sans Frontières Finland website is to increase donations. In addition, it serves as the organisation’s main channel for marketing communications and information sharing.

**© Sean Sutton/Panos Pictures** (Médecins Sans Frontières Finland)

What we did

Service DesignWe helped the client identify the solutions needed to best achieve the goals set for the service.
DesignWe designed the website’s user interface to convey the client’s brand atmosphere and key messages in the best possible way.
DevelopmentThe website was built using the WordPress content management system. It features a versatile, rich and user-friendly set of content management tools, including numerous custom content types and content blocks. In addition, donation functionalities were implemented and integrated with the client’s CRM, Salesforce, as well as with payment gateways.
Data & analytics We designed an analytics solution to help both the client and us analyse the performance of the service. The service and its content are continuously developed based on data.
CareOur collaboration continues with the maintenance and development of the service.

“We were convinced of Into’s commitment from the very beginning of the sales process. During the project, it became clear that we had made the right choice. The new website meets our needs exactly as we had hoped. It is a pleasure to continue working with Into’s professionals.”
– Kaisa Väkiparta, Chief of Communications, Médecins Sans Frontières Finland

**© Stefan Pejovic** (Médecins Sans Frontières Finland)

Our Team

Strategy

Aapo Mäki

Design

Ernesti Niemi

Annika Ryan

Development

Antti Lassila

Jutta Kalli

Project management

Otto Rautamaa

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