Itis.fi
Digital Services of Shopping Centre Itis for Enhancing the Customer Experience
Client
Itis
Visit
Deliveries
- Care
- Data and analytics
- Design
- Development
- Integration
- Service Design
- Strategy
- UX/UI Design
- WordPress
- WordPress CMS
We renewed the shopping center Itis’ website and intranet to meet modern usage needs and business goals. The digital service suite combines a sleek mobile-first interface, intuitive usability, and customized functionalities that enhance the digital customer experience for both Itis’ visitors and the businesses operating within the center.
According to analytics, up to 80% of the usage of Itis’ website is done via smartphones. Therefore, the design of the interface was based on the mobile-first design principle.
What we did?
Versatile Content Management
The website, built with WordPress and its Gutenberg editor, provides Itis with versatile tools for various campaign needs.
Features Tailored for Different User Groups
Visitors to the Itis website are served with smart store search, filterable store listings, and map functionalities.
The WordPress Multisite feature was used to create an extranet for stores operating in Itis. The stores update various information through the intranet, some of which is dynamically integrated into the public itis.fi site, including:
- Store basic details
- Opening hours
- Promotions
- Lunch menus
- Sales reporting
Results
Itis’ tailored digital service solution has achieved excellent results since its launch. Additionally, the feedback from the stores regarding the intranet has been very positive.
We continue to partner with Itis for the service’s maintenance and development, which we refer to as Care.
4X
The increase in the average time spent on the site.
50%
The increase in pageviews per visit.
Our team
Strategy
Aapo Mäki
Design
Ernesti Niemi
Development
Antti Lassila
Janne Hyyryläinen
Project Management
Aapo Mäki
Care
Josefiina Leppinen
Miikka Mäkelä
Laura Pekkanen
