User Experience (UX)

User experience is the feeling that arises when using the service. It is the perceptions, feelings, thoughts, and reactions that a service provokes in its users. Positive experience leads to better results. Everything affects everything in the user experience, but a good experience is only achieved by knowing the needs and wishes of the users.

We create web services that promote your business. It should be clear that a high-quality user experience is key to achieving the goals set for the web service.

It is difficult to talk about user experience design without mentioning design thinking. It is a process that focuses on the deep understanding of the user and the stripping out of preconceptions. It is a process and simultaneously a holistic way of working. The greatness of design thinking lies in bringing design outside the actual design team as well. When analytical and creative thinking are combined, it is possible to design services based on customer needs.

Why? A well-implemented user-centric design provides a service that solves users’ problems and is pleasant to use.

Factors affecting the user experience

User experience is at its best when the user does not pay special attention to any detail of the web service. Instead, the user easily finds the content they are looking for in the service, quickly takes care of what they need, and unobtrusively gets added value from using the service.

When it comes to websites and webstores, the following areas are the biggest factors influencing the user experience.

Content

The importance of the content in the user experience of a web service cannot be emphasised enough. The user experience is positive when the user finds the content they are looking for and it is presented in an easy-to-understand format.

The key is to understand what the user is looking for in the web service and why. Once the content needs and desires are known, content that serves the user can be produced.

The way content is presented and formatted is also important. For example, careful use of titles, listings, and CTA buttons improves readability and makes content easy to understand even with a quick glance. Despite this, many web services have long unformatted text masses or content that is far too narrow.

User Interface (UI)

Online service that is pleasing to the eye, creates a positive feeling of the usage. The significance of the first impression is substantial in this case as well, and often enough, the user forms their first impression of the web service precisely on the basis of visuality.

The visual appearance also has a significant effect on the usability of the web service, i.e., the ease of achieving a certain goal. Careful use of colours, shapes, and images can effectively guide the user through the online service.

The visual appearance of the web service should follow graphic guidelines, in which at least the most competent designers also consider the web service requirements. On the other hand, a customised look may have to be applied, especially if the guidelines were not originally designed to be used online. For example, new effect colours can be introduced to better highlight key buttons.

Technical implementation

instance, a long download time slows down the use of the service. Broken links, on the other hand, make the service difficult to use, and a poorly performed search does not help the user to find the content they are looking for in the web service.

The technical implementation is related to all aspects of the user experience. A high-quality implementation does not save a poor design, but a good design only becomes a functional web service with lines of code.

Search Engine Findability

Typically, a user looks for certain information through a search engine. If the web service is not findable in the search engine, there will be no user experience at all. So actually, the experience of using the service starts with the search engine.

Investing in search engine discoverability requires not only an understanding of how search engines work, but also both content and technical expertise. In order to create a positive user experience already in search engines, at least the following are required:

  • information about users’ keywords and search volume with different search volumes
  • findable content as search results in search engines
  • high-quality implementation of titles and descriptions visible in search engines
  • high-quality web service content that matches users’ searches

How is the user experience designed?

  1. We put ourselves on the customers shoes – we understand users’ experiences, impulses, challenges, and needs.
  2. We define – we combine the information we collect, analyse, and identify the problems that need to be solved.
  3. We come up with ideas – we look for a solution to the problem outside of the box, boldly and without sparing any ideas.
  4. We experiment – different prototypes allow ideas to be tested at low-cost. With web services, this practically means wireframes or layout prototypes.
  5. We test – We allow users to try the product. This is not a necessary evil at the end of the project, but a constant practise that generates ideas for developing and improving the service.

More about design

User interface (UI)

A user interface (UI) is any interface that allows a user to interact with the web service they are using. In our industry, user interface plans are often referred to as layout plans.

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Design process

How to create a web service layout prototype with an excellent user experience?

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